Foodbank WA - Super Hero Foods

Super hero foods Ian Coate Jenny TartagliaI was very proud to be asked by Foodbank WA to help with a campaign that would engage primary school kids on the message of healthy eating. 
Collaborating with Jenny Tartaglia, Rex Milligan and the Foodbank team we came up with Superhero Foods. It has been a great success, starting with breakfast placemats, trading cards and a book: ‘Joe’s Epic Breakfast Adventure’. Since then, the Superhero Foods initiative has continued to grow.

Foodbank WA Super Hero Foods illustrations by Ian Coate

This initiative was developed by Foodbank WA as a nutrition education resource for primary school aged children, the Superhero Food's characters aim to empower students to make healthy lifestyle choices. Superhero Foods provide a fresh approach to teaching students about nutrition and cooking using key messages and themes linked to the current guidelines promoted in the Australian Guide to Healthy Eating.

The Initial Concept
In Healthy Town everyday foods go about their normal lives.
Healthy Superhero Foods
Unknown to many, these everyday foods are actually SUPERHERO FOODS.
Superhero Foods
They battle Healthy Town’s arch villains: DECAY, ILLNESS and OBESITY plus an army of ZOMBIE FOODS who are set on destroying our healthy way of life.
Unhealthy Zombie Foods
Super Hero Foods illustrations by Ian Coate
Meet some of the SUPERHERO FOODS.
Foodbank WA Super Hero Foods Characters by Ian Coate
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The Super Results...
Foodbank WA Super Hero Foods

The feedback was extremely positive.  Due to the Superhero Foods intuitive, kids were engaging in the health food message and the dull fruit & vegies suddenly became exciting.  We built on the range creating new publications and resources.

Foodbank WA Super Hero Foods illustrations by Ian Coate
Foodbank WA Super Hero Foods
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Super Resources for Indigenous Communities

The Superhero Foods initiative has been very successful in regional and remote areas. Healthy-eating resources were soon created to enable better education for indigenous communities.

Foodbank WA Super Hero Foods Lets eat book
Foodbank WA Super Hero Foods
Foodbank WA Super Hero Foods illustrations by Ian Coate
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Other Super Initiatives and Collaborations

As the Superhero Foods initiative took off, other ideas were added and so did the collaborations with other organisations that were interested in advancing healthy eating.

Baby Super Hero Foods illustrations by Ian Coate
Foodbank WA Super Hero Foods art by Ian Coate
Foodbank WA Super Hero Foods
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The Superhero Foods now have their very own website!

Please visit www.superherofoodshq.org.au to access everything Superhero Foods related!
Superhero Foods is an online resource available for teachers and health educators; this fun and fresh approach to nutrition education and cooking aims to empower children to make healthy lifestyle choices.

Foodbank WA Super Hero Foods
 
Superhero foods video
 
Foodbank WA Super Hero Foods Team
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