Ian Coate Illustrations

Characters & Mascots

Ian Coate and Foodbank One of my specialties is creating characters to be used as mascots, logos or book illustrations. I find it so enjoyable imagining then designing a relatable character that people will respond to.  Once you have created a likeable ambassador that has caught people’s attention, it’s so much easier to communicate your message through that character.
character and mascot illustrations by Ian Coate

Over the years I have created a diverse range of characters and mascots.  When a client wants to know how much a character will cost; well, the estimate is in the detail.  Here is a quick time guide for two options below:  

Mascot character Illustrations by Ian Coate
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While most companies and organisations need a single character to be used in just one way, others need a more elaborate character or mascot that can be multitasked for a variety of uses. For them I create the character in parts. At first this process seems very odd, but when the body parts are joined together and flipped, the character can be multitasked into so many combinations and poses. Initially, the character takes a bit more time to develop, but the benefits in the long term are huge.
Below is the process I went through to create Aussie Koala for Aussie Outdoors
Cute Koala character mascot illustration by Ian Coate
I talked about the character with client and what they hoped to achieve with their mascot, then I created the initial drafts.
Draft Sketch for Australian Animals
Once the drafts were approved, I separated the body parts and did further test to see if they could be successfully multitasked.
Koala cartoon Australian animal
The next stage was to draw the body parts onto watercolour paper and then to paint them.
Once the painting is finished, I scan, touch up and digitise the body parts into layers.
Once digitalised and there are layers, the character can quickly be multitasked into a hoard of combinations and can even be animated.
Cute Koala character mascot illustration drawingCute Koala character mascot illustration pictureCute Koala character mascot illustration cartooneHappy Koala character mascot illustration by Ian Coate
The characters are then saved in high resolution so they look great from business cards to banner signs.
Australian Koala character mascot illustration
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Below is a sampling of other characters and mascots:

These SUPER HERO FOODS characters / mascots were created for FOODBANK WA
Toast Cartoon character mascot illustration by Ian CoateSuper fruity Banana character mascot illustration by Ian CoateMilk Maid character mascot illustration by Ian Coate
Baby Toast character mascot illustration by Ian CoateBaby Banana CartoonBaby Milk cartoon character mascot illustration
Superhero Foods Foodbank WA Ian Coate

I was delighted when FOODBANK WA used my character designs to make a mascot costume.

Foodbank Super Fruity Banana Mascot

To see more on this FOODBANK WA initiative PRESS HERE.

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These DINKUM AUSSIE ICONS characters / mascots were created in collaboration with CROSSMARK
Cute Kangaroo cartoon character mascot illustration by Ian CoateCute Swagman Koala cartoon character mascot illustration by Ian CoateCute Echidna Goldminer character mascot illustration by Ian Coate
Cute wombat Cartoon Soldier character mascot illustration by Ian CoateCute Ned Kelly Platypus Cartoon character mascot illustration by Ian CoateCute penguin lefe saver cartoon character mascot illustration by Ian Coate

To see more on this DINKUM AUSSIE ICON initiative PRESS HERE.

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The following characters were illustrated for various Health Education Organisations

The Burns Brothers Characters for H.E.L.P. (Health Education Lessons in Pictures).

Burn Electrical Dry Chemical wet Character cartoon illustrations

Covid Virus & Hygiene for WA Government Indigenous Health.

Covid Coroner Virus Character cartoon illustrations  by Ian Coate

Bad Germ Characters for H.E.L.P. (Health Education Lessons in Pictures).

Bad Germ Hygiene Character cartoon illustrations
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These HALLOWEEN MONSTER character illustrations were created for LET'S DO LIFE Book Series
Werewolf Halloween cute Monster character Illustration by Ian CoateVampire Halloween cute Monster character Illustration by Ian CoateZombie Halloween cute Monster character Illustration by Ian Coate
Skeleton Halloween cute Monster character Illustration by Ian CoateWitch Halloween cute Monster character Illustration by Ian CoatePumpkinhead Halloween cute Monster character Illustration by Ian Coate
Purple Beast Halloween cute Monster character Illustration by Ian CoateFrankenstein Halloween cute Monster character Illustration by Ian CoateMummy Halloween cute Monster character Illustration by Ian Coate
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These GOANNA characters were created for DIABETES WA
Gary Goanna Characters by Ian Coate
Australian Goanna Cartoon Characters by Ian Coate
Goanna Cartoon Character Illustrations by Ian Coate

These simple goanna characters have been very helpful in diabete's education in remote communities.

Gary Goanna message on diabetes

To see more on this Gary Goanna initiative PRESS HERE.

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The following HUMAN characters were illustrated for various Health and Educational Organisations

These various human characters were created for Indigenious Health, Indigenious Diabetes, Foodbank WA and Disabled Sports Organisations.

Burn Electrical Dry Chemical wet Character cartoon illustrations

These various human characters were illustrated for an Indigenious Dictionary and for Military and Religious Education.

Burn Electrical Dry Chemical wet Character cartoon illustrations
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The following characters / mascots were illustrated for various schools

Sammy Kookaburra Mascot Illustrations for Mater Dei College.

Kookaburra character and mascot illustrations by Ian Coate

Wesley Wyvern Character Illustrations for Wesley College.

Wesley Wyvern College Mascot art By Ian Coate

Blue Tongue Lizard Mascot Illustrations for a Primary School.

Blue Tongue Lizard Cartoon Mascot Illustration
These characters were created for the various Childrens Books

Cheeky Tommy for the children's book: The Magic Smell.

Cheeky little boy charcter by Ian Coate

The Silly Billy for the children's book: The Mermaid and the Silly Billy.

Silly Billy Faun Satyr Character Illustration

Kerry Quokka for the children's book: Rottness Treasure Hunt.

Quokka Cute Character Illustration by Ian Coate
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These Biblical characters were created for the Free Christian Illustrations

These characters are the Mini Biblical Cliparts used for Religious Education.

Free Biblical Christian Characters Illustrations
Biblical Christian Characters Illustrations Free

These characters are used for book illustrations for Religious Education.

Biblical Christian Characters Illustrations Free
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These Aussie Attitude characters / mascots were created for the Australian Tourism Market
Australian Cute Animal Kangaroo Koala Emu Cartoon Character
Australian Cute Animal Wombat Snake Kookaburra Cartoon Character
Australian Cute Animal Tasmanian Devil Echidna Frilled Lizard Cartoon Character

To see more on Aussie Attitudes PRESS HERE.

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These characters were created for the Christian Illustrations
Biblical Free Christian Illustrations
Free Christian Illustrations
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These characters / mascots / logos were created for various Clubs, Businesses & Organisations
Australian Logo Mascot Illustrations
Australian Mascots and logos by Ian Coate
 
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