Dinkum Aussie

What a great assignment this has been. I was approached by an innovator, Darren Bingley from Crossmark, a company that has the licenses for brands like Disney, Star Wars, the Smurfs and such, and make a variety of products for the large retailers.  Darren had the idea to create a new product for the Australian market that was Disney-like but with cute Aussie animals.  I liked the idea immediately and “Dinkum Aussie” was the end result.

With the help of some talented 3D modellers, our Dinkum Aussie characters soon came alive. We had created our first batch of Dinkum garden statues.

These little characters proved very successful and were quickly ordered by Woolworths and Bunnings for their Spring-Range.

From around Australia, we soon received many emails and messages on social media with photos of our Dinkum Aussie proudly in their new owner’s gardens.

We even had people travelling around Australia (and even the world) with our Dinkum Aussie characters (thanks for the photos).

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