I have designed various commercial ranges for the Australian tourism market. The artworks I created were used to produce merchandise like: postcards, bookmarks, can coolers, fridge magnets, keyrings and mousepads (as seen right).
I learnt a lot about the difference in designing artworks I personally wanted to do and those that would actually sell. This is where commercial art differs from fine art. Successful commercial art is judged on how well it sells. So if you are thinking of creating artworks for the commercial market, seriously consider realistic consumer demand.
Click on a category below to see more on that range.